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Alderson AI Lab

Frontier AI research and development for experiential agencies

Alderson is a frontier technology company built exclusively for experiential marketing agencies. We find valuable technical opportunities, prove them in the lab, and turn the strongest ideas into dependable systems.

01

Find the right problem

Strategy & applied research

Alderson map room used to identify technical opportunities across agency work

Find where frontier technology can create a measurable advantage before committing time and budget to the wrong build.

Opportunity mapping

  • Workflow and source-data audits
  • Technical feasibility studies
  • Business cases and ROI models
  • Implementation and risk roadmaps

Applied AI research

  • Multimodal and agent research
  • Spatial intelligence and sensing
  • Model and platform evaluation
  • Rapid experiments and briefs
02

Build for the live world

Agent systems & experiential R&D

Agency source material organized for an AI agent system

Design task-specific agents and physical-digital technology around an agency’s files, tools, judgement, and live operating conditions.

Agent systems

  • Architecture, orchestration, and memory
  • Retrieval and source citations
  • Tool, file, and workflow integrations
  • Human review and reliability testing

Experiential R&D

  • Adaptive and responsive media
  • Spatial and 3D technology
  • Audience attention and measurement
  • Sensory and environmental systems
03

Move from proof to practice

Prototype, deployment & lab operations

Alderson lab team developing and testing experiential technology

Turn a strong direction into working technology, prove it with agency teams, and operate it responsibly in daily work or live environments.

Prototypes and pilots

  • Working proofs of concept
  • Agency-team and field testing
  • Measurement and learning plans
  • Production-readiness roadmaps

Deployment and operations

  • Cloud, private, and edge deployment
  • Security and access controls
  • Monitoring and model evaluation
  • Field support and lab partnership

Products and experiments

See what the lab is already exploring.

View every project
Warehouse shelves organized into a searchable digital model Warehouse digital model86% decrease in lost items Audience attention zones across an event footprint Event attention heatmapsClearer proof of onsite attention

One specialist focus

Built only for experiential marketing agencies.

Every research question, prototype, and production system starts with the realities of experiential work.

Strategy and new business

Past work, pitch research, audiences, markets, estimates, and scopes.

Creative and design

Concept references, 3D spaces, visual versions, feedback, and approvals.

Production

Plans, run sheets, vendors, budgets, staffing, and field handoffs.

Warehouse

Kits, props, signage, displays, storage locations, and condition notes.

Live campaigns

Weather, venues, markets, timing, inventory, and event-site signals.

Measurement and learning

Field reports, attention, movement, sensory conditions, outcomes, and recaps.

Work with the lab

Bring us the difficult technical problem.

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