This Privacy Policy explains how Alderson, operating from Ottawa, Ontario, collects, uses, shares, and protects information when you use this website, contact us, create an account, or work with us on AI systems and related services.
1. Information we collect
We may collect information you provide directly, including your name, email address, company, role, account credentials, messages, project intake details, and materials you choose to share with us.
We may also collect technical information such as IP address, browser type, device information, pages visited, timestamps, approximate location derived from network data, and cookie or session information.
2. Client and project material
In a scoped engagement, you may provide decks, recaps, spreadsheets, files, images, operational notes, workflow examples, or other business materials. We use those materials to evaluate, build, test, maintain, and support the agreed workflow.
Do not send passwords, API keys, access tokens, banking details, regulated personal information, or restricted client material through public email or website channels.
3. How we use information
We use information to operate the website, respond to requests, provide services, manage accounts, scope engagements, improve workflows, secure systems, troubleshoot issues, and comply with legal obligations.
4. Analytics, advertising, and pixels
We may use analytics and advertising tools such as Google Analytics 4, Meta Pixel, LinkedIn Ads or LinkedIn Insight Tag, and Plausible Analytics. These tools may help us understand site usage, measure campaign performance, improve content, attribute conversions, build audiences, and retarget visitors on advertising platforms.
Depending on the tool and configuration, these services may use cookies, pixels, tags, device or browser identifiers, IP-derived information, page views, referrers, campaign parameters, and event data. Plausible is intended to provide lightweight analytics without cookies, while advertising pixels and some analytics tools may use cookies or similar identifiers.
We do not intend to send passwords, access tokens, regulated personal information, sensitive client material, or payment information to analytics or advertising tools. If we add a consent banner or privacy controls, non-essential analytics and advertising tools may be controlled through those settings as well as your browser or platform privacy settings.
5. AI-enabled tools
Alderson may use AI-enabled tools to support analysis, drafting, coding, retrieval, evaluation, and implementation. Client restrictions on AI tooling should be documented before project data is shared. Specific commitments may be set in a written agreement, statement of work, or data processing addendum.
6. Sharing information
We may share information with service providers that help us operate the website, host systems, manage email, provide security, process analytics, or deliver the services. We may also share information if required by law, to protect rights and safety, or as part of a business transaction.
7. Cross-border processing
Some vendors, analytics providers, advertising platforms, infrastructure providers, and other service providers may be located in or process information from the United States or other jurisdictions outside Ontario or Canada. Information handled outside Canada may be subject to the laws of those jurisdictions.
8. Cookies and sessions
We may use cookies or similar technologies for basic site functionality, authentication, security, preferences, and analytics. You can control cookies through your browser settings, but some features may not work without them.
9. Data retention
We keep information for as long as reasonably needed for the purposes described in this policy, to provide services, maintain business records, resolve disputes, enforce agreements, or comply with legal requirements.
10. Security
We use reasonable technical and organizational measures to protect information. No system is perfectly secure, and you should avoid sending sensitive material through unapproved channels.
11. Your choices
You may contact us to request access, correction, deletion, or export of personal information where applicable. Some requests may be limited by legal obligations, security needs, or active contractual records.
12. Children
Our website and services are not directed to children under 13, and we do not knowingly collect personal information from children under 13.
13. Changes
We may update this Privacy Policy from time to time. The updated version will be posted on this page with a new effective date.
14. Contact
Questions about this Privacy Policy can be sent to hello@alderson.ai.